Pitti and Esxence are the two leading niche fragrance fairs in Italy. Their exhibitors start new trends that transition into various fragrance markets. Trends were held similar with a strong focus on oud but evolved over the past 7 months, as seen in Esxence.
FRAGRANCE INNOVATION & TRENDS
Lifestyle & Culture
Martin Parr's exhibition in Milan and the world of mass-market fragrances both celebrate the joy of everyday luxury. Through colorful photography and accessible perfumes, they remind us of the delight in small indulgences and how these choices can uplift our daily lives.
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